You have an amazing offering. You got it launched. But you probably also didn't focus your energy on building efficient operations around it. Sound familiar? You're using software someone recommended. You're sending manual emails to every customer. Your processes are draining you and pulling you away from your family. That's exactly the problem I solve. I'm the operations and strategy expert. I fix, systematize, and automate your operations — then manage it — so you stay in your zone of genius and serve the people you care about. In short: I'm your Fractional COO. You focus on your craft. I focus on your operations.

Yes, and so much more. I'm your Fractional COO — the strategic operations manager who handles the backend so you can do what you do best. Most VAs execute tasks. I do that, but I also: - Analyze your entire operations system - Identify what's broken and why - Design systems that work WITH your life (not against it) - Manage your contractors and keep everyone aligned - Set up automations that actually save time Essentially, I'm the operations expert you don't have to hire full-time. I think strategically. I execute strategically. And I leave you with documented systems that work.

The short answer: You get strategic operations management + execution, not just task execution

A full-time VA executes tasks you tell them to do.

I do that, but I also:

• Think strategically about your entire business
• Identify problems before they become crises
• Design systems, not just manage tasks
• Ensure continuity and documentation

The value? You're not managing the manager. You're getting an operations expert who thinks strategically about your business — not just someone who executes your to-do list.

Most contractors charge by the hour. I work on retainer, which means you get unlimited strategic thinking (not just billable hours). That's the real difference.

Book a Discovery Call.

During this call, we'll talk about your specific situation, understand your pain points, and figure out the best next step for you — whether that's starting with a $299 audit or jumping straight to a retainer. You can schedule directly on my calendar using the link below.

Most clients start with the Operations Audit, which gives us both clarity on whether a retainer makes sense. After that I work primarily on a monthly retainer, this allows me to deeply understand your business and build systems that actually stick. I do however offer selective Ad Hoc services. We'll talk through the details during your Discovery call and find the structure that works best for you.

I'm not tied to one platform. The right software depends on your business, not on my preferences.

I've built and run operations in Simplero (www.simplero.com), Shopify, Kajabi, and WordPress, and I've walked 15 clients through software migrations — most of them consolidating a pile of disconnected tools into one system that actually talks to itself.

I know Simplero especially well. I spent two years on their own support team, training course creators and coaches and writing the help documentation their customers still use. So when I recommend it, I'm not guessing — and when it's the wrong fit, I'll tell you that too.

Choosing software is its own project. Whether you're launching an event, building a business from the ground up, or just tired of fighting your tech, I'll evaluate your options and give you a recommendation you can act on.

The bottom line: your software should serve your business, not the other way around.

Here's exactly how it works. Once we start, I'll set up our communication system (easy-to-use project management software), create secure ways to share login information, and tell you exactly which accounts I need access to.

On your end, I'll ask for things like your copy, brand guidelines, contractor details, and current processes. But I don't overwhelm you — we tackle this piece by piece as it is relevant.

Think of me as your translator between the technical side of business and your vision.

My job is to make this feel simple and manageable for you.