I'm Sherrie!

For years, I was grinding. Sixty-hour weeks as a Virtual Assistant, taking on any work that came my way. I'd work into the night, fitting clients around my kids' schedules, sometimes missing key events because I needed the income. I was a relatively young mom, just starting our homeschool journey, and I told myself this was just how it had to be.

Then a friend and mentor asked me something that stopped me cold: "Why are you working with clients and projects that don't light you up?"

I gave the honest answer: "Because I need the money."

He challenged me: "What if you didn't have to choose?"

That question shifted something in me.

I began to get honest about the type of work that actually made me come alive. And I discovered it wasn't just about efficiency or systems—it was about strategy. It was about the why behind the work. What lit me up was seeing others succeed at achieving their goals, particularly other moms.

But I realized something crucial: I couldn't authentically encourage other moms to run businesses aligned with their values if my own business wasn't aligned with mine.

So I made a different choice. I got intentional about the work I took on. I got clear on the clients I wanted to serve. I began adjusting my work processes to align with my values—creating space for my family, not squeezing my family around my work. I started cultivating a business that served my life, not the other way around.

Everything shifted when I did that. The stress decreased. The purpose increased. The presence came back.

Now, as a Fractional COO, I'm called to help other ambitious moms do the same thing. To build businesses that support their life vision. To get clear on what work lights them up. To create operations that work with their family, not against it. To prove that you don't have to choose between being a present mom and being a successful entrepreneur.

I bring two decades of operations experience—from Virtual Assistant work to business development to marketing—supporting businesses at every stage. But what truly sets me apart is this: I've lived the tension you're living. I understand what it feels like to miss moments with your kids because work demanded it. I know the guilt, the exhaustion, the feeling that you're failing at both. And I know that it doesn't have to be this way.

I believe your business should give you freedom, not steal it. Your operations should enable you to be present with your family, not pull you away from them. Your success shouldn't come at the cost of your sanity or your presence.

When your operations are broken, everything else falls apart. Your stress skyrockets. Your focus scatters. Your impact shrinks. Your presence disappears. But when you get intentional about your work and fix your operations? Everything changes. That's what I help you do.

Because you deserve to work IN your business, not ON it.

Outside of work, I'm a mother of five, homeschooling four of them, building a life I love in the Pacific Northwest. You'll find me dating my husband, exploring with my kids and friends, or lost in a good book. I'm an Enneagram 2 wing 1—a connector, a relater—and someone once told me I "show people parts of themselves they didn't see all that clearly before." I take that seriously.

My favorite way to support others? Creating rhythms and routines. I love finding time where you never thought it existed possible.

Ready to stop choosing between motherhood and success? Book a Discovery Call