Simplicity in Business
Is Your Business Taking Over Your Life?
You started your business for FREEDOM.
But instead you're managing contractors, juggling projects, and drowning in admin work.
Let's fix that.
What if your operations actually ENABLED your freedom instead of sabotaging it?
That's exactly what I help you build.
Most entrepreneurs don't need a better productivity system. They need their TIME back. They need a business that runs smoothly without them constantly managing it. They need operations that support their life vision — not sabotage it.
I'm here to make that real.
Over the past 20 years, I've learned that when your operations are broken, everything else is broken too. Your stress goes up. Your focus scatters. Your impact shrinks.
But when you fix your operations? Everything changes.
Your contractors know what to do. Your projects stay organized. Your workflows run on autopilot. And you finally have time to do what you actually love — serving your clients, creating content, building your vision.
That's the transformation I facilitate.
Hi! I’m Sherrie,
a Fractional COO for moms who build businesses.
I help ambitious moms build businesses that honor motherhood.
With extensive operations experience and 17+ years of mothering and homeschooling, I know how to build systems that support your life, not sabotage it.
A Different Approach to Operations...
Most people who teach business operations don't have kids.
They tell you to "optimize" and "scale," but they don't understand the real constraints you're working with — school, Kids activities, sick days, the mental load.
You don't need a business that works at the cost of motherhood. You need a business that SUPPORTS motherhood.
Here's what that means: Your business should work within the rhythm of your life (not against it).
It shouldn't depend entirely on you (so you can actually be present when your kids get sick, when parents need you, when life calls). It should create space for the unexpected (because motherhood is full of it). And it should support your values (not just your revenue).
What I Do For You I become your Fractional COO. I handle the operations (contractors, projects, automations, processes) so you can handle what matters most: your kids, your clients, and your sanity.
Your business runs smoothly. Life still comes first.
Ready to See If We're a Fit?
Every mom's situation is different.
Let's talk about yours.
In a 30-minute discovery call, we'll:
✓ Understand your current operations situation
✓ Identify your biggest pain points
✓ Explore whether an audit or retainer is right for you
✓ Map out next steps (if we're a fit)
How We Work Together
There are two ways to work with me, depending on where you are.
The Operations Audit
Not ready for a full commitment? Start here.
I'll assess your current operations, understand your goals, and show you exactly what's holding you back.
You'll get clarity on:
✓ Where your operations are broken
✓ What's costing you the most time and money
✓ What we'd fix if you decided to work together
✓ Whether an ongoing retainer makes sense for you
This is a low-risk way to see if we're a fit.
The Monthly Retainer
Ready for real transformation? This is where the magic happens.
I become your Operations Manager. Together we fix your broken systems and build sustainable business operations.
By the end of 90 days, you'll have:
✓ Organized project management (everything in one place)
✓ Documented processes (so it's not all in your head)
✓ Time savings from automation (5+ hours/week typical)
✓ A business that runs more smoothly without you
Most of my clients come to me via the audit, but if you're already clear on your needs, we can start with a retainer directly.
Let's Talk About a Retainer
Nearly 20 years of business operations experience combined with 17 years of mothering and homeschooling give me a unique, integrated work-life approach to your business.
Together we will...
You've got questions...
You've got questions...
I've got answers....
You have an amazing offering. You got it launched. But you probably also didn't focus your energy on building efficient operations around it. Sound familiar? You're using software someone recommended. You're sending manual emails to every customer. Your processes are draining you and pulling you away from your family. That's exactly the problem I solve. I'm the operations and strategy expert. I fix, systematize, and automate your operations — then manage it — so you stay in your zone of genius and serve the people you care about. In short: I'm your Fractional COO. You focus on your craft. I focus on your operations.
Yes, and so much more. I'm your Fractional COO — the strategic operations manager who handles the backend so you can do what you do best. Most VAs execute tasks. I do that, but I also: - Analyze your entire operations system - Identify what's broken and why - Design systems that work WITH your life (not against it) - Manage your contractors and keep everyone aligned - Set up automations that actually save time Essentially, I'm the operations expert you don't have to hire full-time. I think strategically. I execute strategically. And I leave you with documented systems that work.
The short answer: You get strategic operations management + execution, not just task execution
A full-time VA executes tasks you tell them to do.
I do that, but I also:
- Think strategically about your entire business
- Identify problems before they become crises
- Design systems, not just manage tasks
- Ensure continuity and documentation
The value? You're not managing the manager. You're getting an operations expert who thinks strategically about your business — not just someone who executes your to-do list.
Most contractors charge by the hour. I work on retainer, which means you get unlimited strategic thinking (not just billable hours). That's the real difference.
Book a Discovery Call.
During this call, we'll talk about your specific situation, understand your pain points, and figure out the best next step for you — whether that's starting with a $299 audit or jumping straight to a retainer. You can schedule directly on my calendar using the link below.
Most clients start with the Operations Audit, which gives us both clarity on whether a retainer makes sense. After that I work primarily on a monthly retainer, this allows me to deeply understand your business and build systems that actually stick. I do however offer selective Ad Hoc services. We'll talk through the details during your Discovery call and find the structure that works best for you.
Yes — I specialize in Simplero (www.simplero.com) because I genuinely believe when it comes to virtual offerings (courses, coaching, and memberships) it's the best all-in-one platform for ambitious entrepreneurs.
Here's why:
- It integrates with tools you probably already use (Acuity, Zoom, Zapier).
- It's user-friendly. And it scales with your business without forcing you to juggle 10 different platforms.
That said, I'm not dogmatic. I've worked with Shopify, Kajabi, and WordPress. But after years of experience, I keep recommending Simplero because my clients waste less time fighting their tech when they use it.
The bottom line: Your software should serve your business, not the other way around. I'll help you choose (or optimize) the right tool.
Do not worry, I guide you through every step.
Here's how it works: Once we start, I'll set up our communication system (easy-to-use project management software), create secure ways to share login information, and tell you exactly which accounts I need access to.
On your end, I'll ask for things like your copy, brand guidelines, contractor details, and current processes. But I don't overwhelm you — we tackle this piece by piece as it is relevant.
Think of me as your translator between the technical side of business and your vision.
My job is to make this feel simple and manageable for you.
Ready to Get Your Operations (And Your Life) Back?
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