Simplicity in Business
Your business is running you and it shouldn't be.
You started your business for FREEDOM. Instead you're managing contractors, juggling projects, and drowning in admin work.
| 124% | 200+ | 62 | 13 |
| REVENUE GROWTH FOR ONE CLIENT IN 60 DAYS | HOURS SAVED FOR CLIENTS LAST MONTH WITH AI | BUSINESSES SERVED | YEARS WITH MY LONGEST-RUNNING CLIENT |
Sound familiar?
| ✓Your VA is waiting on you to approve something you haven't read yet. |
| ✓You're answering emails instead of hanging with the kids. |
| ✓Your work calendar and the house calendar always seem to be in conflict. |
| ✓You're using more software than you can track just to piece your operations together. |
| ✓You're tracking it all in your head. The projects, the contractors, the finances. |
| ✓You've rebuilt the same process three times because it was never written down. |
If you're nodding, you're in the right place.
You're not the problem. Your systems are.
You've been taping your systems together, finding what works in the moment to keep moving forward. But that's not sustainable.
Here's the good news though: it is fixable.
Because you deserve to work in your business, not on it.
Eight ways to work together
Some ongoing, some a single project. All of them start with the same question: what is your business making you carry that it shouldn't?
| 01 The Monthly Retainer I become your Operations Manager and own whether the plan actually happens. |
02 AI Integration Real hours back, with my judgment on every output before it reaches you. |
03 Framework to Form Turn your methodology into a book, course, curriculum, or system. |
04 Software & Migration The right tools chosen deliberately, and the migration actually finished. |
| 05 Event Operations The systems behind your conference or retreat, set up properly the first time. |
06 Launch & Build Ground-up operational setup for something brand new. |
07 Whole-Life Operations Because the line between your business and your life was never real. |
START HERE The Operations Audit Not ready for a full commitment? Start here. |
Hi! I’m Sherrie,
a Fractional COO for moms who build businesses.
I help ambitious moms build businesses that honor motherhood.
With extensive operations experience and 17+ years of mothering and homeschooling, I know how to build systems that support your life, not sabotage it.
A Different Approach to Operations...
Most people who teach business operations don't have kids.
They tell you to "optimize" and "scale," but they don't understand the real constraints you're working with — school, kids' activities, sick days, the mental load.
You don't need a business that works at the cost of motherhood. You need a business that SUPPORTS motherhood.
Here's what that means: Your business should work within the rhythm of your life (not against it).
It shouldn't depend entirely on you (so you can actually be present when your kids get sick, when parents need you, when life calls). It should create space for the unexpected (because motherhood is full of it). And it should support your values (not just your revenue).
What I Do For You I become your Fractional COO. I handle the operations (contractors, projects, automations, processes) so you can handle what matters most: your kids, your clients, and your sanity.
Your business runs smoothly. Life still comes first.
Not an agency, not a team you never meet.
I've stayed deliberately small. Not because I couldn't scale, but because the businesses I serve need someone who holds the whole picture, not a rotating account manager who holds a slice of it.
I'm not a vendor you hand tasks to — I become an extension of your team. I lead every engagement myself, and if extra hands are ever needed, it's someone I've trained and who works under my direction, so you always have one person who knows your whole business.
You've got questions...
You've got questions...
I've got answers....
You have an amazing offering. You got it launched. But you probably also didn't focus your energy on building efficient operations around it. Sound familiar? You're using software someone recommended. You're sending manual emails to every customer. Your processes are draining you and pulling you away from your family. That's exactly the problem I solve. I'm the operations and strategy expert. I fix, systematize, and automate your operations — then manage it — so you stay in your zone of genius and serve the people you care about. In short: I'm your Fractional COO. You focus on your craft. I focus on your operations.
Yes, and so much more. I'm your Fractional COO — the strategic operations manager who handles the backend so you can do what you do best. Most VAs execute tasks. I do that, but I also:
- Analyze your entire operations system
- Identify what's broken and why
- Design systems that work WITH your life (not against it)
- Manage your contractors and keep everyone aligned
- Set up automations that actually save time
Essentially, I'm the operations expert you don't have to hire full-time. I think strategically. I execute strategically. And I leave you with documented systems that work.
The short answer: You get strategic operations management + execution, not just task execution
A full-time VA executes tasks you tell them to do.
I do that, but I also:
- Think strategically about your entire business
- Identify problems before they become crises
- Design systems, not just manage tasks
- Ensure continuity and documentation
The value? You're not managing the manager. You're getting an operations expert who thinks strategically about your business — not just someone who executes your to-do list.
Most contractors charge by the hour. I work on retainer, which means you get unlimited strategic thinking (not just billable hours). That's the real difference.
Book a Discovery Call.
During this call, we'll talk about your specific situation, understand your pain points, and figure out the best next step for you — whether that's starting with a $299 audit or jumping straight to a retainer. You can schedule directly on my calendar using the link below.
Most clients start with the Operations Audit, which gives us both clarity on whether a retainer makes sense. After that I work primarily on a monthly retainer, this allows me to deeply understand your business and build systems that actually stick. I do however offer selective Ad Hoc services. We'll talk through the details during your Discovery call and find the structure that works best for you.
I'm not tied to one platform. The right software depends on your business, not on my preferences.
I've built and run operations in Simplero (www.simplero.com), Shopify, Kajabi, and WordPress, and I've walked 15 clients through software migrations — most of them consolidating a pile of disconnected tools into one system that actually talks to itself.
I know Simplero especially well. I spent two years on their own support team, training course creators and coaches and writing the help documentation their customers still use. So when I recommend it, I'm not guessing — and when it's the wrong fit, I'll tell you that too.
Choosing software is its own project. Whether you're launching an event, building a business from the ground up, or just tired of fighting your tech, I'll evaluate your options and give you a recommendation you can act on.
The bottom line: your software should serve your business, not the other way around.
Here's exactly how it works. Once we start, I'll set up our communication system (easy-to-use project management software), create secure ways to share login information, and tell you exactly which accounts I need access to.
On your end, I'll ask for things like your copy, brand guidelines, contractor details, and current processes. But I don't overwhelm you — we tackle this piece by piece as it is relevant.
Think of me as your translator between the technical side of business and your vision.
My job is to make this feel simple and manageable for you.
Ready to Get Your Operations (And Your Life) Back?
Thirty minutes. You tell me what's going on, I ask questions, and we figure out together what would actually help.
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